March 2021

It is one thing to start a customer b2b loyalty program campaign. It is another thing to measure its relevance to the targeted customers and its implications on the business. But what are the standard ways to achieve the measurements of customer loyalty programs? How do you identify which aspects of the program are working […]

Many small-scale businesses have demonstrated an incredible turnaround to become renowned multinational big enterprises taking advantage of loyalty programs’ super appealing power. While the most loyalty program’s primary goal is to retain customers – getting them excited and compelling them to keep coming to spend their money for your business, many companies have accrued billions